month,active_users,new_signups,paying,churn_rate
2024-09,8420,1240,612,0.034
2024-10,9180,1380,701,0.031
2024-11,10240,1610,840,0.028
2024-12,11800,1890,1012,0.025
2025-01,13620,2240,1218,0.023
2025-02,15440,2680,1455,0.021
2025-03,17890,3120,1722,0.020
2025-04,20640,3680,2041,0.019
2025-05,23950,4250,2418,0.018

# 数据周报 · 2025 年 5 月
来源: 内部 BI · 截止 5 月 11 日
洞察:
- MAU 半年增长 184%, 主要来自小红书自然流量
- 付费转化率从 7.3% 提升到 10.1%, 团队 Pro 套餐贡献最大
- 月流失从 3.4% 降到 1.8%, AI 起草功能上线后明显改善